Frames to Fit Any Style

Comfortable Eyeglasses in Brookfield, Wisconsin, and the Greater Milwaukee Area

We Have Thousands of Frame Options in Stock

Getting Great Eyewear BEGINS with Expertise!

We know that selecting eyewear can be fun . . . or it can be frustrating.

That’s why our team of experienced opticians are trained to help each person select the very best frame and lens combination that will fit their face, their prescription, and their personal sense of style.

optometrist giving young girl glasses

Did You Know…

  • Not all prescriptions work in all frames.
  • Not all lens styles or materials work for every prescription.
  • Different visual demands may benefit from different types of lens styles and coatings.
  • Just like finding a favorite pair of jeans, having glasses that actually fit your face can make a difference in how you look and how you feel!

Unlike most other opticals, our opticians do NOT work on commission!(No pushy staff allowed here!) Instead, every person is dedicated to helping you find just the right pair to best fit your face – and your pocketbook!

Check out our Optical Department at Drs. Roy & Associates – and see what a difference experience can make!

Our Frame Collection continues to grow with new styles being added weekly!

We offer spectacular FRAMES to fit your Face, Personal Style, and Budget!

From timeless classics to hip and trendy eyewear, we have something for everyone! Our wonderful frame collection offers one of the area’s largest selections of brand-name designer frames and independent eyewear lines from Europe and the United States. This also includes a large selection of great frames for children, tweens, and teens!

Eyewear Brands: Oakley, Ray-Ban, Coach, Maui Jim, Etnia Barcelona, Georgio Armani, Tiffany, Silhouette, Lilly Pulitzer, Kate Spade, Europa, Dutz, Tory Burch, Vera Wang, Ralph Lauren Polo, Penguin, Versace, Lightec, Koali, A Great Kids’ Eyewear Collection and more!

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person holding eyeglass lens

Not all Lenses are Equal!

Our custom-fit eyeglass LENSES are truly exceptional – in both design and lens material. 

While having an accurate prescription is a good first step, our opticians and doctors also work with each patient to choose and customize the very best lens design and material for each person.

  • Superb lens designs
  • Crisper optics
  • Better materials
  • Premium coatings
  • Expert fittings and skilled adjustments by highly-trained opticians

Not only are our custom-designed lenses are making a HUGE difference in how well patients are seeing with their new lenses, they are surprisingly affordable as well!

For your convenience, we offer same-day service on many single vision prescriptions – and emergency service on most other special-order lenses.


Life is Worth Seeing Clearly and Comfortably!

Check out our Optical Department at Drs. Roy & Associates – and see what a difference quality lenses can make!

Looking for a particular lens? Our independent lab partners in Green Bay and Milwaukee are able to provide the very best in all the top names: Varilux, Transitions, Essilor, Hoya, Shamir, Zeiss, and more.

Our office is proud to offer Crizal premium anti-reflection/non-glare coatings including Avance, Alize, Prevencia, and Sapphire.

We also offer specialized lenses and/or coatings that help reduce eye strain from extensive work on a computer, tablet, or other digital devices.

eyeglasses comparison

Need A New Pair of Glasses?